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FREELANCE DESIGN WORK
Eridan is a telecommunication startup in the Bay Area with the aim to redefine the radio. Their focus lies in developing cutting-edge technology that enhances power and efficiency, all while minimizing the cost and size of radio units.We began to work together to develop the company's new PowerPoint template and create various CAD renderings of their technology and radio units. Today, my role comprises of the creation of renders, the design of marketing materials such as brochures and banners, and playing a crucial part in the development of official presentations.
My Role
Work closely with the marketing and engineering team
Date
June 2021 - Current
Design new and Redesign presentations and powerpoint template
Create product renders and prototypes for marketing assets
Develop various marketing assets for conferences and events
Renders
Before joining Eridan, they only had a couple of renders so a big part of my job was to create new renders they could use for various marketing assets such as their website, presentations, product sheets, and more. I collaborated closely with engineers, to ensure that the renders accurately represented the actual product and prototypes, leading to numerous iterations. I have also spent time building additional CAD models for parts they were missing such as PCBs and radio unit cases.
PowerPoint Template
The objective of the Eridan PowerPoint redesign was to enhance its alignment with the brand and ensure its use for all employees within the company. It was crucial to create a clean and well-organized layout for engineers, while also incorporating visually appealing elements for marketing purposes . I did this by developing Eridan's design language, which consists of straight edges with a singular soft curve, a color pallet consisting of the recognizable 3 Eridan blues, and reoccurring imagery like the Eridan gradient, symbolizing cleanliness and efficiency.
Presentations
In addition to revamping Eridan's PowerPoint Template, I am responsible for refreshing outdated presentations and assisting in the development of new crucial business presentations. I collaborate closely with technical writers and VP's to effectively convey their message. My role involves transforming their content into visually engaging slides that follow the established template and incorporate newly designed slides. Below are a few sample slides.
Brochures
I was assigned the task of creating a distinctive and unforgettable brochure for Eridan's upcoming participation at Mobile World Congress in Barcelona. Given the presence of numerous competitors, it was crucial for us to make a lasting impression. Our final brochure utilized the outline of the brochure to resemble Eridan's Radio Unit, complete with ports protruding from its sides and a realistic appearance. This design was an instant success and left a positive impact on others. The initial version was created in 2023, but due to its success, we decided to improve it further this year. Please see both versions below.
Booth Planning
Along with designing brochures, we also needed to design wall graphics for the booths we were presenting in. For Global World Congress Vegas in 2023 we had one wall to work with while for Global World Congress Barcelona in 2024 we had two. Our design philosophy for both events was centered around creating an atmosphere of the bay area rather than focusing on infographics. This decision was made due to the fact that most of the wall space would be obstructed by people or display cases, resulting in unclear readability and unnecessary clutter.
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